For a post to be embeddable, it must be set to public. In its announcement, Facebook used a status update from the British Monarchy about the recent royal birth as an example:
Mashable is one of a handful of media organizations to get early access to the embeds. Others include CNN, The Huffington Post, Bleacher Report and People magazine.
Though an estimated 72%
of Facebook users set their posts to private, the company has lately
been looking to tap its public posts for added commentary and color on
topical issues.
With this in mind, Facebook introduced hashtags
in June so users and journalists could track conversations on Facebook
about various issues. The new embeds can also include hashtags, which
readers can click on to see those discussions.
The intent of such efforts is to provide more inventory to
advertisers looking to reach people during live events, like the Super
Bowl or the Oscars.
Until now, Twitter has offered the lion's share of such ad
opportunities, but with 1.1 billion users, 28% of Facebook audience
offers a viable alternative.
Image: Getty, Justin Sullivan
No comments:
Post a Comment